In my experience, frozen yogurt has always been a poor substitute for ice cream, and I mean POOR - not middle income, but a homeless, bi-polar, crippled substitute. But people are so CRAZED over these Pinkberry-esque places, I expected something truly unique and surprising. I was wrong.
Their big hook appears to be that their frozen yogurt isn't sweetened or flavored. So, it tastes just like plain yogurt... because it's PLAIN YOGURT!. Of course, then you add fresh fruit, cookies, nuts, chocolate, etc... to the mix, and voila! A healthy and tasty treat!
Except it's just essentially really cold and hard plain yogurt with fruit. What a frakkin' rip off. Sure, they have coffee and green tea flavors, but they're more TINTED with green and brown than actually flavored - you still have that sour bite of plain yogurt. And I don't mind the taste of plain yogurt, but it's hardly something I'd ever CRAVE as a treat. The popularity of these places is ridiculously mind-boggling.
It's like the Emperor's New Yogurt - I just want to shout, "But it just tastes like YOGURT!!!"
Anyway, I'm going to have a pint of Chocolate Fudge Brownie now...